"Rite of Passage" won the Goody Book Contest for Entrepreneurship for its social impact.

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Literary Titan Gold Book Award

Rite of Passage was awarded the Literary Titan Gold Book Award. March 2024

The Literary Titan Book Award celebrates books with creative ideas and honors authors skilled in transforming words into exquisite prose. These remarkable books elevate the craft of storytelling. Here’s to the talented authors who’ve turned original concepts into wonderfully crafted books. Your extraordinary skill merits every ounce of this acknowledgment.

Literary Titan - 5-star Review - Santoro’s work stands out for its practicality and accessibility.

He offers a blueprint that is beneficial for company owners, CEOs, and business leaders, addressing common limitations that they may unknowingly face.

The book’s approachable and inclusive writing style makes it a notable read in the genre of business success literature. 

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Rite Of Passage-Five Star Review

Rite of Passage received a five-star review from Reader Views.

There is a personal style that brings energy into the advice the author so generously conveys. If you’re looking for a new way to approach entrepreneurship and success, “Rite of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur” by V. Michael Santoro, is the one you don’t want to miss.



"Rite of Passage" is published on Amazon. Both the Kindle and paperback versions are available. So order today.

"Rite of Passage" is not your typical business book. It transcends the realm of strategies and tactics, delving deep into the core of the human condition and unraveling the subconscious barriers that hinder your path to success.

Through a captivating blend of relatable stories and actionable advice, this book unveils the secrets to understanding and conquering the natural tendencies that hold you back from achieving your goals.

 Get ready to overcome self-doubt, fear, and the limitations that have been silently sabotaging your progress.

It delves into the realm of mindset, self-awareness, and emotional intelligence, recognizing their pivotal role in achieving entrepreneurial success.

Develop the resilience, focus, and adaptability required to thrive amidst the ever-changing business landscape.

Are you ready to embark on a transformative journey from mere dreams to tangible achievements? "Rite of Passage" is your trusted guide, providing the essential tools and techniques necessary to succeed in today's digital world.

Order your copy of "Rite of Passage" today and unlock the path to your ultimate triumph!

Don't let fear, self-doubt, or limiting beliefs hold you back any longer. "Rite of Passage" will guide you through the challenges and obstacles of entrepreneurship and help you unlock your full potential.

 Whether you're just starting out or looking to take your business to the next level, this book is your essential roadmap to success. 

Get your copy today and start your journey to becoming a successful entrepreneur!


About the Author

V. Michael Santoro is a seasoned SEO expert with over 18 years of experience in business development and digital marketing consulting.

He also co-founded Vaetas, LLC which developed an interactive video platform that was awarded a U.S. patent in 2017 for its real-time call-to-action video technology.

As an award-winning published author, he has been recognized for his expertise in the industry and was featured in Authority Magazine.

His contributions have been featured in top-tier publications such as Forbes, INC., American Express, Yahoo Finance, and several others.

V. Michael Santoro, Brand Velocity

    BOOK REVIEW

Reviewed by Renee Guill for Readers' Favorite

Rite of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur by V. Michael Santoro is a non-fiction business book for entrepreneurs. The author talks about how you should grow your business and how to brand it. He gives a lot of information on what skills you need and how to get them.

Readers Choice Official Reviewer

He also discusses what kind of people you should hire and what skills they need. V. Michael Santoro also covers using technology like apps and software.

I thought that Rite of Passage by V. Michael Santoro was very informative and an eye-opener. I loved how the author talks about starting your business as a side hustle first and why it's necessary; most people are too eager.

I really loved the way he explained what skills are needed and how you can get them as some of the skills are ones I would never have considered. My favorite chapter was the one about using technology like apps and software.

I loved that the author gave ideas and explained how to use them since I had only heard of one of them. I thought V. Michael Santoro's advice on branding was extremely informative. I also loved that he explained what kind of people to hire as well as what skills they need for that job.

I usually don't use the bookmark in my reading app, but I think I bookmarked half the book! If you are thinking about being an entrepreneur or already are one, I highly recommend Rite of Passage. This would be useful for any type of business.


International Book Review

Rite of Passage Book Review

Which line stood out from all the others in the book?

The entrepreneur’s role in management is to follow the style of “Lead, follow, or get out of the way.”

General Summary for Context:

The book guides you on how to go on a successful entrepreneurial journey and not just wish to be an entrepreneur or "wantrepreneur."

It covers potential unexpected challenges that may arise during this journey, while various techniques are presented that help one succeed.

Concise Review:

The book offers sure-shot techniques that will help you on your entrepreneurial journey.

The author provides evidence showing how tough it is to survive in the initial years as an entrepreneur and prepares you for the many unexpected challenges. 

You’ll learn more about how to build your individual and company brand and how to have an online presence in an increasingly cloud-networked world.

Key characteristics an entrepreneur should have and how you should build your skills to cover any gaps.

A concise and focused book on how to become a successful entrepreneur.

General Thoughts on the Book:

Professional and focused, with concepts that are explained with brevity and clarity.

This book’s lucid writing style is a perfect fit for entrepreneurs who surely don’t have much time to read.

It’s also well-researched, with references to many articles that are invaluable if one wishes to cover a certain topic in more depth.

Finally, the book is full of hope and energy, inspiring and instilling persistence on the road to success (with a fittingly intuitive and energizing cover!)

The book enables one to arrive at a well-thought-out decision based on individual passion and I’m convinced the techniques highlighted would assist anyone in becoming a successful entrepreneur.

I liked the book and recommend it to people who want to become an entrepreneur or might still be considering taking the plunge.


Table of Contents

Introduction
Are You Ready to Become a Successful Entrepreneur?
Part 1: Understanding the Challenges and Requirements
The Entrepreneurial Fantasy
U.S. Startup Failure Rate Statistics
Psychological Challenges
Differentiating Personal Skills from Business Skills for Entrepreneurial Success
What Does Success Look Like to You?
Hobby, Side Hustle, or Scalable Business
Getting Started or Reevaluating Your Business Strategy
Turning a Side Hustle into a Scalable Business
Case study #1. A Hobby into a Side Hustle
Case study #2. A Side Hustle into a Scalable Business
When to Go Off on Your Own
II. Challenges
Reinventing your Comfort Zone
Working "on" your Business and NOT "in" your Business
Necessary Mindshift
Is your Mission about You or your Customers?
Understanding the Difference Between Motion and Productivity
Additional Productivity Obstacles
Addressing the Challenge of Conditioning for Immediate Gratification
Motivation
Business Success - Focus on Small Wins for Big Outcomes
Small Wins
Do You Have the "Grit" to Succeed? Navy SEAL Lesson - Don't Ever Ring the Bell!
Essential Entrepreneurial Skills
Analytical and Critical Thinking for Problem-Solving
Other Essential Personal Skills
Mastering the Four Quotients: The Essential skills Every Entrepreneur Needs to Succeed
If You Need to Strengthen Mastering any of the Four Quotients
Part 2: Before Starting: Qualifying and Making your Business Opportunity Tangible
Your Entrepreneurial Journey Begins with Knowing your “Why”
Developing a Customer-Centric Product or Service
The Difference Between Offering a Vitamin or an Aspirin
Defining Your Product or Service Correctly
Qualifying Questions to Ask Your Customers
Qualifying Questions to Ask Potential Customers
Marketplace Positioning
What is Product Positioning? It’s all about Features and Benefits
Differentiating your Product/Service from the Competition
How is your Product or Service Different?
Competitive Advantages
Part 3: Building your Business Foundation
Managing and Staffing
Lead, Follow, or Get Out of the Way
Delivering Short-Term Versus Long-Term
The Sales Dilemma: Understanding Personalities
Permanent Staffing vs. Outsourcing
Outsourcing to Acquire Resources
Benefits of Outsourcing
Outsourcing Challenges
Hiring Specialty Firms
Permanent Staffing: Job Description Tips
Internal Business and Communication Systems
Building Efficiency without Adding Staff
Filing for a Patent. Is it Worth it?
Raising Money and Equity Considerations
Introduction
Pitch Deck
Pro Forma
Term Sheet
Some Pitfalls to Avoid when Raising Money.
Metrics that Matter: 7 Ways to Measure Traction.
Business Plan vs Strategy Summary
Part 4: Building your Online Brand and Authority by Marketing your Business Online is Essential
Why Does Producing Organic Content Versus Advertising Help your Business?
To Succeed Online, Google Wants You to E-E-A-T!
Your Personal Brand is Now a Google Entity
Using Artificial Intelligence (AI) to Generate Content
The Benefits of Building your Personal Brand Online
Conclusion
Resources