There are many online reputation marketing solutions available. They can vary in approach, however, the three objectives are:
Proactively build a strong online digital entity that dominates Google page 1 for your personal and/or business brand.
Monitor your brand’s mentions across the Internet and if necessary, take corrective action.
Monitor your brand for online mentions and reviews
Proactively build a strong online digital entity
As part of your online reputation marketing solution, you need to create a positive online brand that communicates trust with both potential customers and Google.
Creating an effective online reputation marketing strategy involves providing expert-level content that satisfies Google’s E-E-A-T quality guidelines.
EEAT stands for Experience, Expertise, Authority, and Trust. Google uses EEAT to evaluate the quality of your web page content.
Google recognition of a strong brand extends beyond your website and a couple of social media profiles.
They refer to an entity as your brand mentions and content extending across the Internet. An established entity is a powerful component of your reputation marketing solution.
How to implement an effective online reputation marketing solution
The Brand Velocity Program approach helps to build your personal brand’s entity by building a customized branding network of over 20 high authority sites.
Dominating Google page 1 for your brand is a strong solution that helps prevent a bad review from achieving a page 1 ranking. As you publish quality content on your blog, it’s automatically syndicated across your personal branding network. This approach solidifies your online reputation marketing strategy.
Monitor and respond to reviews
You can begin by monitoring your brand mentions and reviews with free online management tools. Both Google Alerts and Talkwalker will email you when and where your brand is mentioned. It’s advisable to have an action plan for negative feedback.
It helps so you don’t respond “off the cuff” and emotionally to a negative review. You need to professionally respond to a negative review and, if true, reply on what corrective action your business has taken to remedy the situation.
Third Party Validation
Third party validation goes a long way to help your brand online. Third-party validation includes:
- Your customers and business partners helping to promote your brand
- Submitting content to authority blogs that link back to your website
- Incorporate a PR campaign including press releases
Google views this activity as part of your brand’s entity.
The Brand Velocity program includes training on how to obtain third party validation and a unique way to obtain customer video testimonials.
The Brand Velocity program's curriculum is easy to follow and step-by-step in small actionable steps. Access to affordable vetted third-party technical resources is provided.
Little-Known Facts about Online Reputation Marketing
Online Reputation marketing is a continuous process. It requires consistent effort and attention to maintain and enhance your personal brand's reputation.
Review Quantity Matters: While quality is important, the quantity of reviews also plays a role in online reputation marketing. Having a higher number of reviews indicates popularity and trustworthiness to potential customers.
Timing of Responses: Responding promptly to customer reviews is crucial. Studies show that customers appreciate timely responses, regardless of whether the review is positive or negative. It demonstrates that the business values customer feedback and is proactive in addressing concerns.
Authenticity is Key: Authenticity is critical in reputation marketing. Genuine reviews from real customers hold more weight than fabricated ones. Encouraging honest feedback and avoiding fake reviews are essential for maintaining credibility.
Local Reviews Impact Local SEO: For businesses targeting a local audience, local reviews have a significant impact on local search engine rankings. Encouraging customers to leave reviews specific to their location can boost visibility in local search results.
Social Media Influence: Social media platforms play a significant role in reputation marketing. Engaging with customers, sharing positive reviews, and addressing issues publicly on social media can have a wide-reaching impact on brand perception.
The best online reputation marketing approach provides the foundation for an online reputation management strategy. This helps you to maintain a positive online presence for your personal brand. This includes:
- Regularly publishing and distributing expert-level content
- Proactively monitoring your brand
- Proactively taking corrective action, if necessary