Getting Organized

This lesson provides the list of branding items you'll need to provide to build your online branding network. It also provides examples of how to create folders on your computer to organize your files. This saves time and helps you to save the spreadsheet files you'll receive from the technical resources.

Step 1: Brand Audit

In the lesson, you'll conduct a brand audit to ensure that your personal online branding is complete and professional.

Brand Audit Activity

In this brand audit activity, you'll learn how to ensure that your brand's messaging and voice are consistently and effectively communicating with potential customers.

Step 2: Website Audit

If your website is slow and poorly designed it can hurt your business. In this module, you'll check your website using free tools. If issues are reported, you can hire a third-party technical resource to improve your site.

01 Business Citations

To begin building your digital entity, you'll be adding your business to several free business directories. This signals to Google that you are a real business. Access to an affordable third-party resource is provided.

02 Foundation Backlinks

Adding foundation backlinks is the second step in creating your branded digital entity via an affordable third-party technical resource.

03 Branding Network

In this lesson, you're provided with an overview of how your personal branding network is created. It also explains how it works to help you build your online brand entity. Access to a third-party experienced resource is provided.

04 Google Authority Stack

The Google Authority Stack is a powerful addition to your branded digital entity. It includes a Google website that links to your content that’s created and stored in a Google Drive. This is created by an experienced third-party resource with building this Google solution.

O5 Cloud Authority Backlinks

These are powerful high authority backlinks from sites including Amazon and Microsoft. They link directly to your website for additional SEO power. These links are created for you by and experienced third-party SEO resource.

Press Releases

Press releases help to communicate your brand's authenticity online. They can also rank in Google for your brand. In this lesson, you'll learn how to prepare your information and files for the third-party press release writer. This affordable service also distributes your press release to the media. Your release can be published on over 100 news sites.

Content Marketing Strategy for Branding

In this lesson, you're provided with a content marketing blueprint for establishing your personal brand online. The approach helps you to gain topical authority with Google.

Content Marketing Plan and Roadmap

In this lesson, you'll learn how the role of content fits into the 9-step Brand Velocity Accelerator Program. It provides you with the content roadmap that's required to achieve topical authority with Google.

Keyword Research – Getting Started

In this lesson, you'll be introduced to how you'll be conducting keyword research. This includes an overview of the free keyword research tools you'll be using, and what type of keywords they each provide.

Niche Keyword Research Tool

In this lesson, you'll use a free keyword research tool to conduct your initial niche keyword research. It's the first step in exploring what your potential niche customers are searching Google to help solve their challenges.

Niche Questions Research Tool

In this lesson, you'll use this free keyword research tool to discover the specific questions your niche audience is asking in Google searches.

People Also Asked Keyword Research Tool

In this lesson, you'll use this free keyword research tool to acquire Google's "People Also Asked" questions that are associated with your niche.

LSI Keyword Research

In this lesson, you'll use this free keyword tool to find the associated LSI keywords for your primary niche keyword phrase.

Topical Relevance Keyword Research Tool

In this lesson, you'll learn the important role topically relevant keywords play in producing your niche content. You'll also access a free tool to generate the topically relevant keywords for your niche.

Keyword Grouping Tool

In this lesson, you'll learn how to use this free tool to group your keyword phrases into clusters. These clusters can become your individual blog categories. This approach helps to keep your blog content organized and has good SEO value.

Keyword Module Wrap Up

In this lesson, a short keyword research tools summary is provided for clarity. By using the keyword research tools, you'll have a comprehensive list of niche specific keywords for your content marketing campaigns.

Understanding User Intent

In this lesson, you'll learn why understanding user intent for keyword search terms is an important Google ranking factor. You'll be advised about which keyword type is best to focus on to obtain topical authority with Google.

Article Research Activity 01

In this lesson, you'll learn how to install the browser extension that can help you to quickly conduct your article research for your selected keyword phrases. This extension show you exactly the type of article Google wants to rank for each keyword phrase.

Article Research Activity 02

In this lesson, you'll have step-by-step instructions on how to use the browser extension to collect your article research for each keyword phrase. This helps you to create your article structure correctly without guessing.

AI Content Creation Overview

In this lesson, how to use artificial intelligence (AI) for content creation is introduced. It's important to understand how to correctly use AI to avoid Google's spam filters and possible plagiarism.

AI Content Generation Tools

In this lesson, access to free AI and support tools, and how to use them correctly for content generation, are provided.

ChatGPT Prompts for Content Generation

In this lesson you'll learn about how to create ChatGPT AI prompts for comprehensive article creation. Effective copy and paste prompts are provided for your niche article creation.

SEO Checklist for Blog Posts

In this lesson, you're provided with an on-page SEO checklist to ensure your blog posts conform to good SEO standards.

Content Creation Alternatives

In this lesson, you'll learn different ways to capture your expertise when writing is a challenge. This approach helps you to ensure your expertise and experience are added to your brand content.

Repurposing Content

This module covers Learning the different ways you can repurpose your article content for different marketing channels.